THE BEAT GOES ON.
KEROUAC’S DOG MAGAZINE IS AN INDEPENDENTLY PUBLISHED QUARTERLY, INSPIRED BY AMERICAN WRITER, JACK KEROUAC AND THE 1950s BEAT GENERATION.
It’s a bold and exciting platform for new writing, design, illustration, photography, architecture, fashion, and creativity in general. Bound together with overarching themes of freedom; truth; beauty; love; travel; wanderlust; sex; taboo; and fringe. It’s an opportunity for established and aspiring creatives of all disciplines, from all over the world, to exhibit their work in something beautiful and tangible. It’s a place to be published and be seen, and won’t exist in any other format.
It features new Writing, Design, Photography, Architecture, Fashion, Erotica, Opinion, and more, from creatives from all over the world including America, Australia, Eastern Europe, New Zealand, and Japan. It’s a magazine that’s truly independent with no advertising, no classifieds, and no editorial-led advertising. A magazine that oozes pure creativity, with a free-thinking, underground-press feel. A platform for new creative talent; beautiful and tangible, and a homage to the philosophy of the Beat Generation.
OUR RELATIONSHIP WITH ADVERTISING
Well, there isn’t one. Kerouac’s Dog is 100% independent. The whole magazine is purely for free creative expression and nothing else. Ever. We think that advertising would get in the way of the whole thing – spoil the momentum, you know. A magazine without advertising, we thought, is a lot more wholesome, a lot more creative, and a lot more fun.
IT’S MORE ABOUT PASSION, CREATIVITY, AND HAVING A FUCK-LOAD OF FUN THAN ANYTHING ELSE.
We’ve started as an independent, and we want to continue to be independent. Many independents around today, started off the same as we did, and have, for one reason or another, given in to advertising, and brand and organisation collaboration – mainly for financial reasons. True independence is our raison d’être. It’s a tough ideal to live by, especially when you’re totally self-funded – but it’s something we think is worth fighting for.
WHY PRINT?
We simply want to keep the magazine in a purely printed domain. Keeping print alive in a truly independent publication in a digital world is really important. We’re not trying to say that print is in any way archaic but in a digital age, getting stuff on paper; in black and white, in something real and tangible, is incredibly exciting – especially for creative people. Having something that you can hold; that you can thumb through – rather than click-through, scroll through, or touchpad flick-through – is still an exceptionally beautiful thing. It still means something. It’s evocative, it’s resonant, and it stays with you.
WHY NOW?
Weirdly, there’s never been a better time for independent publishing. Yes there’s been a downturn, yes there’s a lot of doom and gloom, but we’re catering for those audiences dissatisfied by mainstream titles – and we’re flourishing. Kerouac’s Dog has really resonated with creative people, as well as aficionados of Kerouac, of the Beats, of print, and of underground press.
